How can intellectual property infringements impact fashion brands financially?
Megha shuklaEnlightened
How can intellectual property infringements impact fashion brands financially?
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Intellectual property infringements, such as counterfeiting or copying designs, can lead to financial losses for fashion brands. Counterfeit products can erode the brand’s reputation and customer trust, resulting in reduced sales. Additionally, legal battles to protect intellectual property can be costly and time-consuming.