How do fashion consumers perceive luxury brands and what motivates them to purchase luxury fashion items?
Megha shuklaEnlightened
How do fashion consumers perceive luxury brands and what motivates them to purchase luxury fashion items?
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Fashion consumers often perceive luxury brands as symbols of status, exclusivity, and superior quality. The desire to convey social status, personal prestige, and the aspiration to own high-quality products can motivate them to purchase luxury fashion items.