*The influencer model, popularized by social media, has drastically reduced the life cycle of fashion trends. 

Try-on hauls and brand collaborations have given anyone the power to influence the direction of fashion trends.

This has led to an increase in clothing consumption, production, and waste. However,

 social media has also made it easier for consumers to find and purchase new styles, and for brands to interact with their target market.

 Additionally, it has brought diversity and representation to the fashion industry, positively shaping its direction. 

*Social media has enabled fashion influencers with less than 35,000 followers to get the highest engagement from their followers,

 allowing them to impact the direction of fashion trends. 

*The impact of social media on the fashion industry’s supply chain is complex and has taken longer to recognize and deal with.

Viral messages and trends can affect production and sourcing decisions, leading to potential ethical

 issues like labor abuses and environmental degradation.