Limitations of primary research include:
Cost and time requirements: Primary research can be more expensive and time-consuming compared to utilizing existing secondary data.
Limited generalizability: Findings from primary research are often specific to the sample or population studied and may not be easily generalized to larger populations.
Potential bias: Researchers may unintentionally introduce bias in data collection or analysis, affecting the objectivity and validity of the findings.
Ethical considerations: Primary research involving human subjects requires careful attention to ethical guidelines and considerations to protect the rights and well-being of participants.