Why did 2.0 failed to beat Bahubali 2 in terms of box office collections?
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Rajamouli created a million dollar question in every mind(why did kattappa kill baahubali?) and marketed more all around the world.
That question alone made 90% revenue. And director was able to meet the question in desired manner.
While watching 2.0 people were enjoying the Akshay role more, so fans got upset by rajni role. Many people felt that it was a big director film which made for kids.
Rajamouli’s mantra is the difference .
Mantra
Less direction, more marketing